🏡 Google Started in Her Garage
After nearly 9 years at the helm, Susan Wojcicki, the CEO of YouTube, has announced that she will be stepping down from her role to focus on her “family, health, and personal projects.”
Wojcicki has had a long and successful career at Google, where she joined as the 16th employee and played a crucial role in the company's early beginnings. Google, which was started in her childhood garage, has since become one of the world's most successful and influential companies.
Life Before YouTube ✨
Before becoming the CEO of YouTube, Susan spent 16 years at Google in several leadership roles, including becoming the company's first marketing executive.
🖼️ Co-created Google Image Search.
💰 Contributed to developing Google AdSense, Google AdWords, and Google Analytics.
📚 Led the development of Google’s first Video and Book Search.
👩💼 Became Google’s Senior Vice President of Advertising & Commerce.
🤝 Played a key role in Google's acquisition of DoubleClick and YouTube.
Reed Saxon, AP Images
During her nine-year tenure at YouTube, Susan oversaw numerous initiatives that have helped the video-sharing platform become the internet behemoth it is today.
Under Susan’s watch, the platform:
💰 Launched channel memberships, Super Chat, and Super Stickers increasing monetization potential for creators.
📺 Launched YouTube TV, Premium, and Shorts, expanding YouTube's presence in the entertainment industry and offering more options for viewers and advertisers.
🛡️ Improved the Content ID system, helping to protect intellectual property on the platform and to ensure that creators receive appropriate compensation.
🌎 Expanded into new global markets, with localized versions of YouTube in more than 100 countries and content available in over 80 languages.
📊 Improved analytics, giving creators and advertisers better insights into audience behavior and content performance.
👩💼 Increased female headcount from 24% → 30%, making diversity and inclusion a top priority at YouTube.
💻 Improved their live streaming platform, signing top streamers and adding new features such as Go Live Together, making it easier for creators to stream and interact with their audience.
What’s Next? 🤔
Neal Mohan, who has been a part of the Google family since 2008 and joined YouTube in 2015 as Chief Product Officer, will be taking over as the new head of YouTube following Susan Wojcicki's departure.
During his impressive tenure at YouTube, Neal was crucial in launching some of the platform's most significant products, including YouTube TV, Music, Premium, and Shorts. He also led the Trust and Safety team, ensuring that YouTube maintained its position as a responsible global platform.
In the long term, Susan will take on an advisory role across Google and Alphabet, where she will leverage her vast experience to provide guidance and counsel across the portfolio of Alphabet companies.
Read more about Susan’s “personal update” on the YouTube Blog here.
NBA 2K to NBA All-Star Week 🏀
Jesse Riedel, known by his fans as Jesser, is a 23-year-old YouTube star with 11.5 million subscribers who have made a name for himself, creating basketball content, starting off with NBA 2K gaming videos.
He has been shining even brighter lately as he played in the NBA's 2023 Ruffles All-Star Celebrity Game this past weekend. Even more impressive is that Jesser has accomplished this feat through the power of social media, going from a passionate NBA fan to being part of the NBA's biggest event of the year.
This achievement highlights the vast opportunities that social media and content creation provide. Jesser's journey from being a basketball fan to competing in the Celebrity All-Star Game is a testament to how anyone with a passion and a camera can make their dreams a reality. Jesser has become one of the most popular creators in sports, and his success is a reminder that the sky is the limit when building a fan base through social media.
from posting 2K vids to now playing in the All Star Celebrity game! the growth is inspirational 🔥 @Jesser https://t.co/zsGbHqDEep
— KILLZAMOI (@KILLZAMOI)
Feb 18, 2023
The Next Twitch? 👾
Adin Ross, one of the biggest Twitch streamers in the world, recently announced that he would be spending more time streaming on the live-streaming platform “Kick.” Ross set a new record for Kick by live-streaming the Super Bowl to over 125,000 viewers.
Kick, started by fellow streamer “Trainwreckstv” has been praised for offering friendly deals to creators. Still, the platform's reputation has also been tainted due to its lax moderation guidelines and alleged association with the crypto gambling platform, “Stake.”
There are concerns that Kick could suffer the same fate as Mixer and Facebook Gaming, platforms that signed big-name talent but ultimately failed to execute and were shut down.
Despite the risks involved in joining a lesser-established platform like Kick, Ross's success highlights the potential of social media to launch a career and connect with an audience. If Kick can navigate its regulatory challenges and establish itself as a reliable platform with robust content moderation practices, it could become a big player.
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