Instagram Co-Founders Launch a New App 👇️
Kevin Systrom and Mike Krieger, the founders of Instagram, have returned from an 11-year hiatus with a new venture called "Artifact."
The app utilizes a recommendation system resembling TikTok to aggregate news. This algorithm uses artificial intelligence to suggest articles and news relevant to individual users.
✅ Private discussions through direct messaging.
✅ Follow users’ articles and commentary in a feed.
✅ No false information is allowed on the platform.
✅ News from diverse political views and sources.
You can join the private beta waitlist here.
Why everything has a “For You” Page 🤨
The trend of copying features across platforms continues as many apps, including Artifact, aim to replicate TikTok's personalized timelines and feeds.
Higher session times = More monetization opportunities
The popularity of curated feeds, first introduced by Facebook’s News Feed and perfected by TikTok, stems from their ability to offer users a personalized and engaging experience.
Users appreciate the ease of passively scrolling through their feeds without actively searching for content to watch, like on YouTube or Netflix.
✅ Eliminates analysis paralysis.
✅ Reduces friction and frustration.
✅ Leads to higher session times.
The longer a user stays on a platform, the more opportunities the platform has to monetize the user.
💡 Session times refer to a user's time on a platform or website during a single visit.
Platforms and creators must constantly evolve and adapt to stay relevant.
Twitter, for example, has recently faced struggles and has been trying to remain competitive by introducing popular features like audio spaces and a new "For You" page. The platform is also focusing on building upon its core value proposition of providing accurate information and combating misinformation through initiatives like Community Notes.
Creators need to take advantage of new features as they become available. Platforms will often incentivize the use of new features, so creators must stay up-to-date and make the most of them. Whether through Twitter's audio spaces or Instagram's Reels, creators should be proactive in incorporating these features into their content strategy and stay ahead of the curve.
YouTubers Kicking Off Super Bowl LVII 🏈
KSI and Logan Paul
Logan Paul and KSI continue to grow their brand by taking their PRIME drink to the next level with a Super Bowl commercial this month. The duo, who have gained popularity through content creation and boxing events, have ventured into the energy drink industry with the creation of PRIME.
In the past 12 months, PRIME has reached another level of recognition by becoming the official drink of two major sports organizations, the UFC and Arsenal FC.
This will be another massive step for the brand as they become the first creator-led business to air an advertisement during the Super Bowl, one of the biggest advertising platforms with a viewership of over 100 million.
Cost Of A 30-Second Super Bowl Ad:
1967: $42,500
1970: $78,000
1975: $107,000
1980: $222,000
1985: $525,000
1990: $700,000
1995: $1.2 million
2000: $2 million
2005: $2.4 million
2010: $3 million
2015: $4.25 million
2021: $5.5 million
2022: $6.5 million
2023: $7 millionCrazy 🤯
— Joe Pompliano (@JoePompliano)
Feb 1, 2023
@JoePompliano Crazy. If anyone wants to reach 100M people for less then $7M just let me know 😂
— MrBeast (@MrBeast)
Feb 1, 2023
Creators Are Bridging the Gap
The line between social and traditional media has become increasingly blurred. Late-night television shows like “The Tonight Show Starring Jimmy Fallon” are now being watched almost exclusively on YouTube, and magazines like GQ have transformed into media companies that produce content for social media platforms.
This shift has been fueled by the rise of creators like Mr. Beast, who can reach a larger audience with a single video than the Super Bowl. We will likely see more and more of them appearing in traditional advertisements and traditional media being seen on social platforms.
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https://t.co/qSkIVtzAus— Always Creating (@alwayscreatingg)
Feb 5, 2023
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Just finished a second animation for @sigleapp...
On @rive_app, of course ⚡️ https://t.co/XsBN4KSuQR
— Quentin Saubadu (@QuentinSaubadu)
Feb 1, 2023
Dreamix: Edit your videos with AI. This new video diffusion model by Google allows you to alter videos with prompts and photos. Crazy stuff.
Google just announced "Dreamix."
A new video model:
- Video + Prompt (Video Editing)
- Images + Prompt to Video
- Image to Videohttps://t.co/QR4R50hbj8
— Always Creating (@alwayscreatingg)
Feb 4, 2023